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why homeroom?

After being told by McDonald’s that we had to change our name from “Little Mac” (see here for the East Bay Express  story), we received over a thousand suggestions from all over the world on what to rename our restaurant-to-be.

We agonized over what words best describe not only a restaurant that specializes all kinds of macaroni and cheese, but a cozy spot to relax and meet friends, eat homemade oreos with milk, or grab a craft beer and sit in the sunshine. We picked the name homeroom because it brought us back to a place in childhood where we used to goof off with friends and share food our parents had made for us. We also loved the double meaning of homeroom which could also be thought of as a room in one’s house—a cozy den or a warm kitchen where you’d sit over a piping bowl of mac and cheese with friends and family. And at the end of the day, we felt bizarrely grateful for the corporate evil of mcdonalds, because we ended up with a name that was really a better fit for our restaurant than the first one we had come up with.

photo credit: chris bersbach

The only thing we didn’t like about the name homeroom is that we thought of it ourselves, and we really wanted to find a way to say thank you to the awesome community of people who spent time brainstorming and sending us their name suggestions. So instead of offering up one prize to the winner, we decided to name ten runners-up—our ten favorite names of the hundreds we received. The winners are listed below, and will win a free meal at the restaurant for four when homeroom opens (if you’re on there, we’ll be contacting you). We also included a highly abridged list of other name suggestions, because frankly, they are sort of hilarious.
Winners
In the Nood
Eat = m.cheese2
Mac, Cheese, and Associates (“You have the right to remain satisfied”)
Macaroakland
K.So
Elbows on the Table
No Whey
Wheat Meets Cow
She Sells Cheese Shells
Gruyay!
Runner’s Up:
Mad Macs
Pasta la vista, baby
People’s Republic of Macaroni
Little Elbows, Big Cheese
Lunchladies Cafe
Roux de Mac
MNC (Mac and Cheese)
Macalicious
Maccheesmo
Cheesie Wonder
Macaroniacs
Hellaroni
Mactabulous
Smackeroni
Return of the Mac
Macsterbation
Yankee Doodle
Elbow Room
MackDaddy
Cheesy 4 Sheezy
Elbonics
Recess
Melt
Mi Pasta, Su Pasta
Potluck
Mac to the Future
Wheat Meets Cow
Sweet Cheezus
The Scarlet Shredder
Erin and Allison’s World Famous Cheesemagorium
Goudafellas
Endless Pastabilities
Brie on the Noodles
Pastafarian
Screw McDonalds
Talking Smac
Auntie Erinson’s

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8 Comments

  1. Wow, every single one of those runners-up is amazing! Esp “K.So” and “She sells cheese shells”…

    The latter may have to be re-used in your advertising – a corner burst/snipe?

    • THEY ARE ALL EXCEPTIONAL!!!! THERE ARE ALOT OF MARKETING GENIUS’S OUT THERE. BUT CONGRATULATIONS TO YOU LADIES. I HAVE BEEN FOLLIWING YOUR STORY IN THE NEWSPAPER, AND I AM HAPPY TO KNOW THAT YOU WILL BE OPENING SOON. I WILL BE THERE. GOOD LUCK.

  2. Interesting that “Home Grown” wasn’t on your list of winners as it is the most suggestive of the name you came up with.

    Homeroom is cute. Best of luck!

  3. I just subscribed for your RSS feed, not certain if I did it correctly although? Solid article by the way.

  4. Hello , you have a really amazing blog , I’m going to put a link to it on my site, so I am going to send you some quality traffic :) Cheers!

  5. I am loving the new site, menu and stories about Homeroom. Cannot wait to sink my teeth into a bowl of Smoky and Spicy or maybe Garlic Mac or …… maybe both!!

  6. YAY! Thanks so much! i can not wait!

  7. If not “Say Cheese!” then “Homeroom” is an excellent choice!
    The North Shore groupies are with you!

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